Question: Assignment #1: Positioning Map Exercise Choose your favorite retailer. Draw a positioning map, like the one shown in Exhibit 5-3 (Page 129) in Chapter 5,

Assignment #1: Positioning Map Exercise Choose your favorite retailer. Draw a positioning map, like the one shown in Exhibit 5-3 (Page 129) in Chapter 5, that includes your favorite retailer, and competitors (other retailers that sell the same or similar types of merchandise; at least 4 or 5 competitors). You need to choose the proper dimensions for the positioning map to differentiate the company from the competitors. For example, for a bicycle retailer, the two dimensions could be: price for one dimension and assortment as the other dimension. Please explain your positioning map in one or two paragraphs.

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