Chapter $5$ makes it clear that the audience plays a pivotal role in technical and professional communication. For this assignment, you will work as a group to create a shirt for a particular audience that aims to satisfy a need this audience has. Your shirt will need to address a social issue that impacts your community. Bonus if you can identify an issue which can be fixed on BSU$$s campus. Now, how serious an issue you wish to address is up to you and your group. You may be creative with your product so that your product stands out; however, in your creativity, be thoughtful about what special features, styles, or enhancements your product will have that will meet the needs of your audience better than products like it that may already exist.

Part $1-$ Analyze It

Address the following questions about your audience and purpose. Use paragraphs and headings $($versus numbers$)$ to respond to each question. Use MS Word to prepare your document.

$$ Provide some background information about your product. How did you come up with the product idea? What is the name of your product?

$$ Who is the intended primary audience for your product? Be specific about your audience. Avoid saying things like, $$BSU students$$ or $$women$$ for example. Narrow your audience down to capture the demographics clearly $($Caribbean women, $18-35,$ living in rural Maryland$).$ Is there a secondary or tertiary audience for this product? Why are they the auxiliary audience$($s$)$ for this product?

$$ Why does your audience need this product? What need does this product aim to fill for this population?

$$ What are the characteristics of your audience? Are there any other professional or personal characteristics that you should consider as you develop your product? What cultural variables or characteristics are you mindful of as it relates to this audience? Avoid the default, $$there are no professional or personal characteristics or cultural variables.$$ Think about your audience deeply. Refer back to your textbook if you are not sure what this is$/$means$.$

$$ What are your readers$$ attitudes and expectations regarding this product? How much knowledge, experience, or technical skills do they have? How will they respond to this product $($Apprehensive$?$ Eager? Hostile? Etc.$)$ In other words, $,$ imagine if you were developing a new type of smartphone, how will your audience respond to yet another new smartphone on the market?

$$ Why should your audience buy your product?

Part $2-$ Prepare It

$$ Create a flyer $($or other advertisement$)$ advertising your new shirt $.$ As you begin to think about putting your ideas together, be sure to consider what you want your document to accomplish $($purpose$).$ What do you want your readers to know, believe, or do$?$ How will your advertisement get them to do so$?$ What will your readers expect to read or see; and, equally important, what do they not want to read or see on your document?

$$ Be sure to use Adobe FireFly to assist with your design