Chapter 5:

What is a survey and why are they done?

What type of data tends to be collected on Surveys?

Advantages/Disadvantages

Person administered vs. computer assisted vs. self-administered vs. computer administered

Delivery methods

Chapter 7:

What is a construct?

Levels of measurement*

Nominal -

Ordinal -

Interval -

Ratio -

Scale characteristics

Description -

Order -

Distance -

Origin -

Comparative vs. non-comparative scales

Itemized scales -

Likert scales -

Semantic differential scales -

Stapel scales -

Chapter 8:

Questionnaire design process - know why each step is important (don't need to memorize order)

What is a double barreled question?

Ways to overcome inability to answer

Ways to overcome unwillingness to answer

Structured vs. unstructured

Types of structured questions

Ordering questions on a questionnaire

What is pre-testing and why do we do it?

Chapter 9:

What is sampling?Why do we sample?

Population -

Census -

Sample -

Parameter -

Statistic -

Sampling Frame -

Defining the target population:

Element, sampling unit, extent, time

Non-probability techniques*

Convenience -

Judgement -

Quota -

Snowball -

Probability techniques

Simple random sampling -

Systematic sampling -

Stratified sampling -

Cluster sampling -