chapter 6 #1

will like right answer!!

Joleen's appearance plays an important part in how she sees herself in the world She holds the subconscious belief that her hairstyle affects her popularity. Ginger feels that her family will receive the same haircut regardless of which salon she chooses. The high-end salons Joleen typically visits are expensive If she is going to spend a large sum, she wants to ensure that she gets her money's worth Process The second step in the consumer decision process, ofter a consumer recognizes a need, is to search for information about various options that exist to satisfy that need. The length and intensity of the search are based on the degree of percelved risk associated with purchasing the product or service. In this activity, two consumers are searching for new hair salons. This activity is important because consumers often have very different belief systems and needs that affect the way they search for information. The goal of this activity is to identify factors that affect a consumer's information search. Read each atatement about voleen Jones or Ginger Petrl. Match the statement to the factor of a consumer's search for informstion. Ginger does not believe that a person's image is refiected in their haircut. It's simply a necessity. Joleen is willing to spend over $100 to make sure that she gets the perfect haircut. Joleen needs her hair done in 6 weeks. She has already begun asking everyone she knows for recommendations and searching all over the Internet for salon reviews. Joleen believes that if she goes to a casting session with poorly done hair, she will lose the role automatically. One big concern for Ginger is cost. With three children who need regular haircuts. Ginger cant afford to go over her tight budget. Ginger does not have time to shop around for salons. Any salon that is convenient and offers low prices works for her