Question: Chapter 6: 6) Discuss how two magazine advertisements for the same product would be different if one is based on the CPM perspective of consumer

Chapter 6:

6) Discuss how two magazine advertisements for the same product would be different if one is based on the CPM perspective of consumer information processing and the other is based on the HEM perspective. Give three examples of how noise can enter the communication process. Discuss the effects each of these would have on the advertiser's message. Discuss the implications associated with consumer miscomprehension. Discuss the three primary reasons.

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