Question: Chapter 6 : Analyzing Consumer Markets EXERCISE 1 : Evaluation of alternatives From page 2 1 of the lecture slide, think the following question: Brand

Chapter

6

: Analyzing Consumer Markets

EXERCISE

1

: Evaluation of alternatives

From page

21

of the lecture slide, think the following question:

Brand D has the lowest score out of the four laptop brands. To sell the product, Brand D

s marketer should upgrade Memory capability attribute because customers consider the attribute most significantly. What are other strategies a Brand D

s marketer can use to sell the laptop?

Brand D can stress how the memory upgrade will lead to faster multitasking, better performance, and an overall better user experience. Brand D could upgrade its price attribute because customers consider the attribute the second most significantly.

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