Chapter 6 - Case Study 6.1: Promoting Infant Formula in the Twenty-First Century

1. How did the marketing strategies of food companies such as Nestl differ from those of drug companies such as Abbot Laboratories? How did the code of the International Council of Infant Food Industries (ICIFI) fit the marketing strategies of the food companies, and how did the code developed by Abbot Laboratories fit the marketing strategies of the drug companies? 2. Assess whether it would be ethically right for the infant formula companies to withdraw their products totally from the developing world, basing your assessment on the probable costs and benefits of withdrawing, the way that withdrawal would impact the rights of stakeholders in the developing world, the justice of withdrawing, and the impact that withdrawal would have on the obligations of caring.