Question: Chapter 6 discusses the two perspectives that characterize how consumers process information: the consumer processing model (CPM) and the hedonic, experiential model (HEM). Explain both

Chapter 6 discusses the two perspectives that characterize how consumers process information: the consumer processing model (CPM) and the hedonic, experiential model (HEM). Explain both models and apply them to either Coke or Pepsi or another soft drink.

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