chapter 7 #5

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keac and match each statement apout Jareos nospital expenence with une appropnate rove puayer or prompter in the buying process. After a vish from ElboviMed's sales tep, the physican sees the speclalized surgical screws as being highly effective and a good value for the money. Read ana match each starement adout varea s nospitai expenence with the approphate role player or prompter in the buying process. ElbowMed screws are specific to this particular procedure and therefore cannot be bought in bulk through a group purchasing organization (GPO). The Buying Center Jared Harless shattered his elbow in a snowboarding accident and decided to visit a doctor at Smith Union Hospltal for treatment. While at the hospital, he interacts with many individuals who attempt to make his experlence at the hospital a positive one. In most large organizations, severai people are responsible for the buying decisions. These buying center participants can include employees who have a formal role in purchasing decisions (0.e., the purchasing or procurement department), members of the design team for a new product, top managers, and employees who will be using the item being purchased. These employees are likely to play different roles in the buying process. Vendors must understand these roles and adapt the marketing process appropriately for different individuals and for the buying center as a whole. Read and match each statement about jared's hospitaf experience with the appropriate role player or prompter in the buying process Kead ano match each statement aoout vareas nosphtar expenence with the appropnate role piayer or prompter in the buyng process. The insurance company may refuse to reimburse the hospital in full or in part for the use of the screws. Keac ano match each statement aoout varea s nospital expenence with the appropnate role player or prompter in the buying process. The hospitar's materials manager is the individual actually responsible for the task of purchasing the screws by special order. reao ana match each statement aoout vareas nosprai expenence wisn the approprase roie piayer or peompter in the buying process. Uitumately. it is dareds choice whener to undergo treatrient using the Ebowked screns ead ano match each statement aoout varea s nospitar expenence with the appropriate role piayer or rompter in the buying process: The diagnosis of Jared's snowboarding injury suggests the course of action the doctor should take. Keos and mutch eacn staiement aoout uartos nospirar expenence with the appropnare rove piayer or prompter in the buying process. Simith Unicn Hosphal is uttmately responstula for croosing ElbowMed screws: over other products on the market. prortoter in the buying process. Wista. the insurer could docido that the Eloowimed screws were not cost. eflective and that a thelaper option would be equaty gflective in this procedure. reac ano match each statement avout varec s nospital expenence with the approphate role piayer or prompter in the buying process. Jared may be uncomfortable with the procedure or may have read about aiternative procedures that he prefers. prompter in the buying process This type of treatment requires the use of specially designed medical screws. Reao ano match eacn statement aooui vareas nospirai expenence with we sub prompler in the buying process. Hospital administrators must weigh a variety of tactors to deternine whether the Eloow ard screw is not only best for patients but also nvoves a cost inat is teimbursable by various insurance providers reac ano match each staiement avout vareas nosprtar expenience with the appropnate role prayer or prompter in the buying process. When Jared comes to the hospital, the doctor identifies how best to treat his injury