Question: Chapter 7 Case Study (For Grades) 1. Why was an app the right way to go for this brand? 2. Would you have included any

Chapter 7 Case Study (For Grades) 1. Why was an app

Chapter 7 Case Study (For Grades) 1. Why was an app the right way to go for this brand? 2. Would you have included any other digital or mobile-specific channels in this campaign? Which ones/why? 3. What would be a user story for this app

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