Question: Chapter 7 Discussion / Case Study; KFC Discussion Questions When you think of KFC , what comes to mind? Why did KFC need a change

Chapter 7 Discussion/Case Study; KFC
Discussion Questions
When you think of KFC, what comes to mind?
Why did KFC need a change to its brand personality?
Kentucky Fried Chicken officially changed its brand name to KFC in 1991. What did they risk in making the change?
Is KFC a national brand, a private brand, a licensed brand, or a co-brand?
Who are KFC's brand ambassadors?
Chapter 7 Discussion/Case Study; KFC Discussion Questions When you think of

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