Question: Chapter 7 Question 15 Construct an illustration to demonstrate your understanding of Equation 7.1. Identify three brands in a product category that is personally relevant.
Chapter 7 Question 15
Construct an illustration to demonstrate your understanding of Equation 7.1. Identify three brands in a product category that is personally relevant. Then specify four outcomes (i.e., benefits and detriments) pertinent to that category. Next, assign a numerical value from 1 to 5 to each outcome, where 1 equals virtually no importance and 5 equals extreme importance. Then assign a value from 1 to 5 to represent your beliefs regarding how well each of the three brands satisfies each of the four outcomes. In assigning your beliefs, treat 1 as indicating that the brand performs very poorly on this outcome, 5 as indicating the brand performs extremely well, and 2-through-4 reflecting increasingly positive performance.
Your choice of product category:__________
Your choice of Brands: Brand A:_____ Brand B:______ Brand C:______
Outcome 1 is ______________
Outcome 2 is ______________
Outcome 3 is ______________
Outcome 4 is _______________
Importance of this outcome to you (1-5)
How Brand A performs in the outcome (1-5)
How Brand B performs in the outcome? (1-5)How Brand C performs in the outcome? (1-5)
Outcome 1
?
???
Outcome 2
?
???Outcome 3
?
???Outcome 4
?
?
??
Overall numeric value for each brand
---
?
?
?
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
Study Help