Chapter 7 ready, set, edit: exercise 5 Bonus Chapter B Persuading Potential Customers to Call You Relevant Concepts: You-viewpoint, elements of effective persuasion, parts of a sales message, effective use of formatting, use of the apostrophe subject-verb agreement, pronoun-antecedent agreement Assume that the message below was written by Traymore, a large national insurance company that specializes in car insurance. The purpose of the message is to introduce readers to their local Traymore agent and invite them to call or come in for a free quote. As your instructor directs, a. Correct any errors you see regarding use of apostrophes, subject-verb agreement, and pronoun-antecedent agreement b. Rewrite the message to make it more persuasive. The main facts you need are here. You should also make the format more appealing, but keep in mind that the letter is intended to seem like a personal letter, not a glitzy piece of corporate advertising Jeff Gardner 7023 Norwood Street Cincinnati, OH 45220 Dear Car Owner As you've probably heard, we can provide insurance coverage for you're car for less than most other companies can. I'm writing to let you know that I'm your Traymore agent in Cincinnati. I can give you a free quote if you will call me at 513-227-4250. Sometimes our rates are even 15% lower than other company's rates. Our coverage is great, and its good to deal with an agent who is near you. And there's more reasons to switch to Traymore. New Traymore customers save an average of $500 per year. If you'll call me, I can find out what discounts I could offer you. Insuring more than one car, having certain safety features on your car, or wearing a seat belt make the rate tower. Anybody on active duty, in the National Guard/Reserve, or retired can also make their rate lower by using the Military Discount Low rates doesn't mean that we compromise on customer service. We have an agent on call around the clock every day. If you're in an accident, the claim can be filed any time. We usually settle claims within 48 hours, and our settlements are fair. When you call ask about insurance for homeowner's and renter's. I might be able to help. I can also provide a quote for motorcycle, ATV, or RV coverage. Contact me today at 513-227-4250. I'd also be willing to meet face to face. Let me create a policy that will fit your needs and save you money. Sincerely, Joe Trahern Traymore Agent 624 Marindale Road Cincinnati, OH 45239 513-227-4250