Imagine you are the director of a chain of cafes competing with another similar chain. Each...
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Imagine you are the director of a chain of cafes competing with another similar chain. Each of you is about to rent a shop in one of the 7 new identical huge apartment buildings standing along a beach strip. Hotelling's Main Street Once each of you knows exactly where the other competitor locates, it will be too late to move to another location. You expect that the customers (the residents in the 7 buildings) will not distinguish between the two cafes and will pick the one which is closest to their home. In which building (a number between 1 and 7) will you locate your shop? Imagine you are the director of a chain of cafes competing with another similar chain. Each of you is about to rent a shop in one of the 7 new identical huge apartment buildings standing along a beach strip. Hotelling's Main Street Once each of you knows exactly where the other competitor locates, it will be too late to move to another location. You expect that the customers (the residents in the 7 buildings) will not distinguish between the two cafes and will pick the one which is closest to their home. In which building (a number between 1 and 7) will you locate your shop?
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Step 1 Sure lets break down the decisionmaking process and the rationale for locating your cafe in the fourth building in more detail Situation Two Co... View the full answer
Related Book For
Management of Organizational Behavior
ISBN: 978-0132556408
10th edition
Authors: Paul Hersey, Kenneth H. Blanchard, Dewey E. Johnson
Posted Date:
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