Question: Chapter 8 - In a paragraph or so for each, please answer the two questions below. A. Choose a product category (e.g., blue jeans) and

Chapter 8 - In a paragraph or so for each, please answer the two questions below.

A. Choose a product category (e.g., blue jeans) and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?

B. Describe how Delta Airlines uses its website to cater to its market segments.

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