Assignment $(1-2$ pages$)($Please adhere to the page limit$.)$

$1.$ Choose a product category $($e$.$g$.,$ blue jeans$),$ and identify at least three different brands $($and each brand's target market$)$ and their respective positioning strategies.. Although different brands are in the same product category they may have different target markets and thus different positioning strategies.

$2.$ Next discuss how is each position is communicated to the target audience?

$3.$ The second section of the report is for you to $$re$-$position$$ this product to another market segment. For example, if you selected blue jeans as your product category, and you confirmed that the target market Levis Jeans is Baby Boomers, then you should define how the marketers of Levis Jeans could attempt to re$-$position the product to attract the Millennials $($or some other generation$)$ to increase their purchases of Levis Jeans. $($Please note: Generations are discussed in chapter $6$ as well.$)($Also$,$ please see supplemental reading below and view positioning video included in this module$).$