Question: Chapter 8 Perception 1 . Understand what perception is . 2 . Understand the nature of perception and its relationship to consumer memory and decisions.

Chapter 8 Perception
1. Understand what perception is.
2. Understand the nature of perception and its relationship to consumer memory and decisions.
3. Understand exposure and the types of exposure.
4. Understand attention and the factors that affect it.
5. Understand interpretation and the factors that affect it.

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