Question: Chapter 8 Products, Services, and Brands: Building Customer Value 1. Briefly explain the concept of brand equity. Chapter 9 Developing New Products and Managing the

Chapter 8 Products, Services, and Brands: Building Customer Value

1. Briefly explain the concept of brand equity.

Chapter 9 Developing New Products and Managing the Product Life Cycle

1. Briefly describe the steps in the new product development process.

Chapter 10 Pricing: Understanding and Capturing Customer Value

1. Explain break-even pricing.

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