Chapter 8 Q1. Let's say your customer asks you "Please tell me Why the product/service you are selling (in role play) is the best?" Use FAB or FEBA approach and write down your response to your customer. -- 4 points Chapter 9 Q2. The chapter 9 lists many ways to strengthen the presentation. Select three tools (e.g., telling customer stories, product demo, graphic aid, portfolio, testimonials, showing value through cost benefits analysis or other measures) you can use in your role play situation and explain how you plan to incorporate them. - 6 point