Question: Chapter 8 Questions 1. Discuss the four basic criteria for successful market segmentation 2. Describe the five bases commonly used to segment consumer markets 3.

Chapter 8 Questions 1. Discuss the four basic

Chapter 8 Questions 1. Discuss the four basic criteria for successful market segmentation 2. Describe the five bases commonly used to segment consumer markets 3. List the six steps involved in segmenting markets 4. Explain how CRM can be used as a targeting tool

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