Chapter 8: Strategy Formulation and Execution

Companies are often founded by individuals who have to balance their personal beliefs and values with the need to generate revenue. Theo Chocolate is one such example. Review the video in MindTap titled "Chapter 08: On the Job: Theo Chocolate: Strategy Formulation and Execution". After reviewing the video, think about how Theo Chocolate founders incorporated their own beliefs into the company and how they are using those beliefs to educate the general population. Consider the following questions in your analysis: What Planning & Goal Setting Activities are helpful in organizing the company and establishing the way forward? What responsibility do the founders have to stay true to themselves in the face of economic challenges? How do start-up companies such as Theo Chocolate work their way into the market and gain their competitive advantage? Finally, provide your thoughts on the the role of strategy in company success.

That is the case study.

Think about how Theo Chocolate founders incorporated their own beliefs into the company and how they are using those beliefs to educate the general population. Consider the following questions in your analysis: What Planning & Goal Setting Activities are helpful in organizing the company and establishing the way forward? What responsibility do the founders have to stay true to themselves in the face of economic challenges? How do start-up companies such as Theo Chocolate work their way into the market and gain their competitive advantage? Finally, provide your thoughts on the the role of strategy in company success.