Chapter $9($Choose one question to answer. Please label your choice accordingly.$).$

$9$a: Is it a problem that consumers have too many choices? Would it be better to have fewer choices? How does it affect consumer decision$-$making?

$9$b: When have you made a high involvement decision on the basis of affect? Were you in a maximizing mode or satisficing mode?

$9$c: What exposure have you had to family decisions made in your own family? Can you see the patterns discussed in the chapter in those decisions? Give an example.