Chapter 9 Homework - Perceptual Map 1. Select a product category and prepare a simple perceptual map based on your personal perceptions. Please do not do automotive as the power-point example. - Use whatever dimensions you feel are appropriate. - Plot at least six brands - No need to draw ovals or "puddles" to indicate the size of each brand 2. Select one brand and reposition it. Explain: - Why you would reposition that brand - What you would change to reposition it - Hand drawn perceptual map is OK. - No need to draw ovals or "puddles" to indicate the size of each brand