Question: Chapter 9 - Integrated Marketing Communications This chapter defines integrated marketing communications and shows how there are so many different ways to promote your business

Chapter 9 - Integrated Marketing Communications

This chapter defines integrated marketing communications and shows how there are so many different ways to promote your business to your current and prospective customers and those who influence the purchasing and sales decisions

Questions

  1. Define integrated marketing communications and its components.
  2. Brainstorm five creative ways for a small business without much money to advertise and promote its products or services using the latest developments in communications and Internet technology.
  3. Name four common marketing objectives. Explain why they are important.
  4. What are some benefits of using marketing databases for small businesses?
  5. Discuss the advertising objectives.

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