Question: CHAPTER REVIEW 1. What does S.M.A.R.T. stand for? 2. Change the following goal into a S.M.A.R.T. goal: The Hook and Anchor Pub wants to sell

CHAPTER REVIEW 1. What does S.M.A.R.T. stand for? 2. Change the following goal into a S.M.A.R.T. goal: The Hook and Anchor Pub wants to sell more beer to customers. 3. Other than utilizing social media sites, what are three other online marketing channels that a business could use to achieve its goals? 4. What are three ofine marketing channels that a business could use to achieve its goals? 5. What does web analytics enable marketers to do

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