Question: Chapters 7-8 What is the difference between a product and a brand? Give 2-3 examples of each. When you look at the major stages of

Chapters 7-8

  1. What is the difference between a product and a brand? Give 2-3 examples of each.
  2. When you look at the major stages of the "New Product Development" process, what strikes you as most important or interesting? What did you learn from it? Discuss in detail with examples.
  3. Briefly explain each step in a typical product life cycle (PLC).

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