Chapters Covered Chapter business Level Strategy Please read carefully the case study and answer the following questions using the provided resources, your course textbook & your own ideas/insights. FROM THE GARAGE TO THE GOOGLEPLEX Google Inc. was officially launched in 1998 by Larry Pape and Sergey Brin to market Google Search, which has become the most used web based search engine. Larry Page and Sergey Brin students at Stanford University in California, developed a search algorithm at first known as BackRub" in 1996, with the help of Scott Hassan and Alan Steremberg The search engine soon proved successful and the expanding company moved several times, finally setting at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world's largest media companies. The company launched Google News in 2002. Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google in 2011 (which was shut down in April 20191.in addition to many other products. In 2015, Google became the main subsidiary of the holding company Alphabetic Their business strategy creates customer loyalty, and that is the most significant benefit of this strategy. The web search engine of Google is the most popular search engine that is mainly utilized because of its easy accessibility and efficiency. Adwords also has a market share of 69 percent in the online ad market The technology of Google is not easy to copy. rendering it expensive. Provided Google's Innovations stay a secret the company have a competitive advantage over its rivals and is keeping the market competitive. Google therefore, develop a high market share, aiming for consumer brand loyalty, and still monitor its activities to provide consumers with reliable service Competitive advantages are partly sustainable when the company can continually increase the efficiency of its resources, allowing a dynamic competitive advantage. In the light of the new developments, many innovations and inventions are emerging that have give rise to new websites, new online software and other services that have embraced the latest technology, which poses a challenge to Google to adopt the new innovations at a high rate PAUM American University Of The Middle East Google 2. Explain Google's strategic competitiveness focusing on one of the most successful services they offer: Google Maps. - 140 pts) The rise of Google Mapsts//www.tue.com/watchrevelika Google for startups initiative:htestart.google.com/ United Nations Sustainability Development Goals bessers/