Chapters three and ten from the assigned reading discussed Customer Relationship Management $($CRM$)$ theory. In week $10$ there was a supplemental reading assignment from $2017$ discussing the CRM Theoretical Framework article. Using this knowledge, address the following:

Use a company you are either familiar with $($worked there, know someone who worked there, frequent, etc.$)$ to discuss CRM use within the organization. Please make sure to use citations and references for what CRM is$,$ how the company uses it$,$ and any other details you wish to share based on your knowledge.