Character Styles

None$*$

$4.$ An organization that is using the product differentiation approach would most likely do which of the following?

A$)$ Focus on tight cost control to create a reputation of saving its customers money

B$)$ Use innovative research and development and develop effective promotional campaigns to increase customer loyalty and charge higher prices

C$)$ Provide products that are similar to competitors

D$)$ Offer products at a lower cost than competitors