Charles Jones developed the specifications for some new laptop computers being purchased by his employer for the
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Charles Jones developed the specifications for some new laptop computers being purchased by his employer for the engineers at his company. Charles' personal assistant, Pat Brown collected information about a variety of computer systems for him to examine. The specifications were approved by Janine Smith, his boss. Richard Davis chose to buy the computers from Dell, and negotiated a great price due to the large volume of computers being purchased.
Janine's role in the buying center is that of a:
gatekeeper |
decider |
influencer |
buyer |
user |
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