Question: Check My Work Please read this article about Starbucks and then answer the questions below. The associated chapter reading topic is understanding consumer behavior in
Check My Work
Please read this article about Starbucks and then answer the questions below. The associated chapter reading topic is understanding consumer behavior in general. The Starbucks article deals with consumer behavior in the context of customer loyalty programs, something important to marketers for building relationships with their customers.
Based on the article, what change did Starbucks make to their customer loyalty program? Briefly summarize the change.
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