Please read this article about Starbucks and then answer the questions below. The associated chapter reading topic is understanding consumer behavior in general. The Starbucks article deals with consumer behavior in the context of customer loyalty programs, something important to marketers for building relationships with their customers.

Based on what you learned about strategies for customer loyalty programs, which company that you do business with seems to have the most strategic $("$best$")$ loyalty program? Pick a company and explain why you like their loyalty program$-$including the consumer benefit.