Question: [Checkbox: select 1 to 4 options]. If your company doesn't really fit with the I point needs of your potential customers, you could change: Your

[Checkbox: select 1 to 4 options]. If your company doesn't really fit with the I point needs of your potential customers, you could change: Your product Your advertising Your terms and conditions Your sales channels and methods You have to be able to successfully navigate a B2B customer's decision process to succeed. True False Which obstacle to success in B2B is the most likely one you could 1 point overcome? Expensive and lengthy personal sales cycle. Not enough manoeuvring room on price within your profitability Too many established competitors and no obvious quick fix Large initial contract required to make the sales process profitable

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