[Checkbox: select 1 to 4 parts that form the answer): Which of these could 1 point be an effective use of a limited advertising budget in a small local business? Buy a block of time on the radio and produce a programme that relates directly to the interests of your potential customers. Advertise in subway coaches Advertise in a specialty publication that matches your product line Use flyers delivered to specific postal codes 1 point (Checkbox: Select 1 to 4 options to form the answer): Which of these are elements of segmenting the population? * W Fir to the value proposition Wealth Previous buying pattern Age