Question: Chen is driving down Interstate 9 5 on her way from New England to Florida and sees a billboard saying, South of the Border Restaurant

Chen is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying, "South of the Border Restaurant and Motel is just 100 miles away." Chen has never heard of South of the Border before. After seeing the sign, she will most likely need additional exposure to the product before deciding whether to stop at South of the Border. This is an example of
Multiple Choice
subliminal advertising.
the lagged effect.
IMC strategy.
rejection of advertising.
product underwhelm.
Chen is driving down Interstate 9 5 on her way

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