Marissa is driving down Interstate $95$ on her way from New England to Florida and sees a billboard saying, $$South of the Border Restaurant and Motel is just $100$ miles away.$$ Marissa has never heard of South of the Border before. After seeing the sign, she will most likely need additional exposure to the product before deciding whether to stop at South of the Border. This is an example of

Group of answer choices

rejection of advertising.

subliminal advertising.

IMC strategy.

the lagged effect.

product underwhelm.