Question: Cheng is writing a persuasive message using the AIDA strategy. In his message, he writes But don t take my word for it . Here

Cheng is writing a persuasive message using the AIDA strategy. In his message, he writes But dont take my word for it. Here is what several of our customers have to say about our T30 Weight-Loss Program. What is Cheng doing?
Making it easy for the audience to act
Gaining attention
Creating interest
Building desire

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