Chick$-$fil$-$A is a successful fast$-$food restaurant chain. Chick$-$fil$-$A$\text{'}$s value proposition is best described as $\_\_\_\_\_.$

Question $6$ options:

we sell tender golden chicken at a moderate price

we undertake home delivery services

we charge a $10$ percent premium on our chicken

we sell chicken at most major malls

we target quality$-$conscious consumers of chicken

Question $7(1$ point$)$

$\_\_\_\_\_\_\_\_\_\_$ is essential part of brand positioning.

Question $7$ options:

Building personality

Enhancing product features

Loyalty program

Offering promotions

Reducing price

Question $8(1$ point$)$

Nike's "Just do it$"$ is an example of brand $\_\_\_\_\_.$ It translates Nike's brand mantra in a way which attempts to engage consumers and others external to the company creatively.

Question $8$ options:

architecture

vision

alliance

slogan

extension

Question $9(1$ point$)$

Robinhood, a new stock trading and investment app, focuses on points$-$of$-$parity when crafting their brand mantra, because the company is experiencing $\_\_\_\_\_\_.$

Question $9$ options:

rapid decline

slow and steady growth

stability in sales volume

rapid growth

market saturation

Question $10(1$ point$)$

Which of the following is true about a brand?

Question $10$ options:

A successful brand is timeless

A brand is tangible

A brand can be quickly outdated

A brand can be easily copied by a competitor

A brand has no uniqueness