China is becoming one of the largest consumer markets in the world, as over a billion people desire their first TV, cell phone, and car. You are a marketer for a large fast-food franchise that wishes to expand into China. What cultural influences do you have to consider to be successful?

Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.

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Expanding a fastfood franchise into China requires careful consideration of cultural influences to ensure success Here are key factors to consider Cul... View the full answer