China's online retailer JD.com has rebranded its own group-buying app & WeChat- mini-program as Jingxi'. to...

   

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China's online retailer JD.com has rebranded its own group-buying app & WeChat- mini-program as Jingxi'. to target consumers in China's lower-tier cities. Jingxi was relaunched to combat group-buying competitors Pinduoduo and Alibaba's Juhuasuan... Jingxi incorporates livestreaming, 1-RMB-deals, and factory-supplied goods to appeal-to- price-sensitive customers in lower-tier cities. Jingxi is a social e-commerce marketplace So group-buying promotions and WeChat-are-a crucial part of this strategy. Customers who share product-related information on WeChat and invite friends, family members and other contacts to place a group order so that they can get rewards and special discounts.. Jingxi's WeChat mini-program plays a key role in facilitating these purchases as it enables friends to share products and promotions with one another. WeChat added a Jingxi link on its interface on October 31-2019 to kick off Singles Day promotions, and within just one hour of doing so, the Jingxi mini-program booked over one million orders. A total of nearly 60-million items were sold over the course of the day. Please read the information in the picture and answer questions. 1. Please analyze strategies or technology are used by Jingxi to attract consumers and to control costs. 2. A lot of e-commerce enterprises use viral marketing strategies on WeChat. Please analyze the advantages of social networking APP on adopti ng viral marketing. 3. Wechat also benefits from mobility. Please analyze what attributes of mobile e-commerce can be used by Jingxi mini-program, and describe h ow to use these features. China's online retailer JD.com has rebranded its own group-buying app & WeChat- mini-program as Jingxi'. to target consumers in China's lower-tier cities. Jingxi was relaunched to combat group-buying competitors Pinduoduo and Alibaba's Juhuasuan... Jingxi incorporates livestreaming, 1-RMB-deals, and factory-supplied goods to appeal-to- price-sensitive customers in lower-tier cities. Jingxi is a social e-commerce marketplace So group-buying promotions and WeChat-are-a crucial part of this strategy. Customers who share product-related information on WeChat and invite friends, family members and other contacts to place a group order so that they can get rewards and special discounts.. Jingxi's WeChat mini-program plays a key role in facilitating these purchases as it enables friends to share products and promotions with one another. WeChat added a Jingxi link on its interface on October 31-2019 to kick off Singles Day promotions, and within just one hour of doing so, the Jingxi mini-program booked over one million orders. A total of nearly 60-million items were sold over the course of the day. Please read the information in the picture and answer questions. 1. Please analyze strategies or technology are used by Jingxi to attract consumers and to control costs. 2. A lot of e-commerce enterprises use viral marketing strategies on WeChat. Please analyze the advantages of social networking APP on adopti ng viral marketing. 3. Wechat also benefits from mobility. Please analyze what attributes of mobile e-commerce can be used by Jingxi mini-program, and describe h ow to use these features.

Answer rating: 100% (QA)

Based on the information provided here are the answers to your questions 1 Strategies or technology used by Jingxi to attract consumers and control costs Groupbuying promotions Jingxi leverages groupb... View the full answer