Question: Chipotle is currently testing additional menu items like a lower carbohydrate cauliflower rice product (https://newsroom.chipotle.com/). (Links to an external site.)Would you expect this product line
Chipotle is currently testing additional menu items like a lower carbohydrate cauliflower rice product (https://newsroom.chipotle.com/). (Links to an external site.)Would you expect this product line extension to have a high or low breakeven point? Why. Additionally, McDonalds is eliminating several offerings from its menu. What do you believe is behind this move? Do you believe the cauliflower rice is a good product extension for Chipotle? Why or why not?
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