Question: Chipotle is currently testing additional menu items like a lower carbohydrate cauliflower rice product. Would you expect this product line extension to have a high
Chipotle is currently testing additional menu items like a lower carbohydrate cauliflower rice product.
Would you expect this product line extension to have a high or low break even point? Why? Additionally, McDonalds is eliminating several offerings from its menu. What do you believe is behind this move? Do you believe the cauliflower rice is a good product extension for Chipotle? Why or why not?
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