1. Choose 2 or 3 principles within social perception theory and describe them. These may be stereotyping, gender bias, in-group/out-group, attitude, reward, stereotype threat, or others (2-3 slides).
2. Explain how your identified principles are used to persuade or condition consumers to buy the products (2-4 slides).
3. Describe one illusory correlation or control that keeps consumers coming back. An example of an illusion correlation would be a health and beauty sign