Choose a brand and a social media platform on which the brand can promote its products or
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Question:
Choose a brand and a social media platform on which the brand can promote its products or services.
Identify three different influencer selection criteria that the brand could use to select influencers for the campaign.
Identify three influencers who meet the selection criteria and explain why they are a good fit for the brand and the campaign.
Develop a creative brief for the influencer marketing campaign that includes the campaign's goals, target audience, messaging, and deliverables. Evaluate the effectiveness of the influencer marketing campaign in achieving the brand's marketing goals, based on your analysis.
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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