Choose a business of your choice. Develop a Horizon scanning report that critically reflects how future marketing trends may impact the current marketing plan and the challenges of implementing the marketing plan through the lenses of stakeholder engagement.

 You need to complete the following, in the light of given topic 

 

1. First, Discuss the business background
2. Then discuss where you are going to explain and critique the horizon scanning method and process
3. Then discuss future marketing trends that may impact the current marketing plan and the challenges of implementing the marketing plan through the lenses of stakeholder engagement.
4. Then discuss the research implications and future actions/recommendations
5. Provide conclusion

Answer rating: 100% (QA)

Solution Business Background The business I have chosen for this analysis is a small startup company called EcoCycle which specializes in sustainable fashion and home goods The company was founded by ... View the full answer