Question: Choose a company and write a positioning statement based on the template below. For (target customers) Who (have the following problem/need) Our product is a

Choose a company and write a positioning statement based on the template below.

For (target customers)

Who (have the following problem/need)

Our product is a (new product category or one you can lead-frame of reference)

That provides (breakthrough capability/point of difference/ functional benefit)

Unlike (reference leading competitor)

Because our product (Permission to believe)

So that (Emotional End Benefit)

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