Choose a company that is widely regarded as excellent. Identify the source of its excellence, and relate
Question:
Choose a company that is widely regarded as excellent. Identify the source of its excellence, and relate it to the material discussed in this chapter. Pay particular attention it the role played by the various functions in building excellence.
Is your company pursuing any of the efficiency-enhancing practices discussed in this chapter?
Is your company pursuing any of the quality enhancing practices?
Is your company pursuing any of the practices designed to enhance innovation?
Is your company pursuing any of the practices designed to increase responsiveness to customers?
Evaluate the competitive position of your company with regard to your answers to questions 1-4. Explain what, if anything the company must do to improve its competitive position.
Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik