Choose a local restaurant in your community.  After describing the business in some depth to me, Apply the following questions to that business.  P.s. this question is worth 10 points - with all the parts - so do well.  

A – Apply/describe who would be in each of the five segmentation methods for their market.

B – Given the above, evaluate what you believe to be the best segment’s attractiveness given the five criteria of a valid segment.  Basically you’ll be telling me why it’s the best segment given its attractiveness.  THINK why here.

C – Define the target that seems to fit best here for the restaurant above.  THINK  who here. 

D – Explain which targeting strategy would work best for the above target.  THINK how here 

E – How could you add value to the segment above.

F – Explain the position you would use for the segment.  Remember that position has NOTHING to do with location. 

Answer rating: 100% (QA)

A Applydescribe who would be in each of the five segmentation methods for their market Market segmen... View the full answer