• Choose a product of your choice, ex. shampoo, toothpaste, yoghurt, biscuits etc. Implementing the theory you have learnt, attempt the below:
  1. Discuss the external analysis that apply to the product of your choice.
  Here, you will need to examine the external marketing environment. For this select and analyze at least 3 - 4 critical factors in the macro/microenvironments that would have a strong impact on your product category. Conduct a competitive analysis. Compare and contrast the key competitors relating to this product category.
  600 words
  2. Conduct market segmentation, targeting and positioning on your market. For this you are required to define the market describing the existing and potential customers of such a product category, what their characteristics are, what the possible size of the market would be, and what targeting and positioning strategies you would implement.
  600 words
  3. Discuss the consumer decision-making process for a consumer purchasing your product. Include the external factors that would impact this process.
  600 words
  4. Giving examples, discuss the product anatomy as it applies to your chosen product.
  600 words
  

Answer rating: 100% (QA)

1 ANSWER 1 The external factors that apply to shampoo are the macroenvironmental factors of demographics social trends and economic conditions and the ... View the full answer