Question: CHOOSE A STRATEGY ANALYSIS AND DEVELOPMENT TOOL THEN APPLY IT TO A GLOBAL CARMAKER WHO IS SHIFTING PRODUCTION TO ELECTRIC CARS Why do this kind
CHOOSE A STRATEGY ANALYSIS AND DEVELOPMENT TOOL THEN APPLY IT
TO A GLOBAL CARMAKER WHO IS SHIFTING PRODUCTION TO ELECTRIC CARS
Why do this kind of 1st Assessment Task?
Seven strategy analysis and developmentmodels/toolsare presented to you in - beginning with PESTEL and ending with Ansoff's Growth Vector matrix.
So, it is very important that you practice applying at least one of these models to an actual business and understand how these models/tools assist businesses to develop and maintain their competitive advantages.
This initial practice and understanding will also prepare you for the scenario analysis activities in the following two assessment tasks, Mid-Block exam and Final Exam.
Tasks:
- Searchonlineto find and download the best graphic image of one strategy analysisand developmentmodel/tool that interest you the most. Select it from the list below.
- PESTEL -
- Porter's Five Forces:
- Porter's Value Chain:
- SWOT analysis(Strengths, Weaknesses, Opportunities, Threats): You may wish to combine this with Cross Impact Analysis
- Porter's Generic Strategies:
- Boston Consulting Group's Growth Share Matrix:Lecture 4
- Ansoff's Growth Vector Matrix:Lecture 4
- Searchonline for an example of any global carmaker, except Ford, that is switching to produce hybrid or fully electric cars. Applyyour selected strategymodel/toolto understand why/how that carmaker is aiming to improve its competitive advantage against very tough competitors.
- Investigate if your selected carmaker has ALSO applied the same competitive strategymodel/tool that you have chosen - or applied another model/tool to assist it to make a successful shift towards making electric cars.(Note the examples of Apple's own SWOT analysis in Lecture 3b; and Ansoff's Matrix applied to McDonalds in Lecture 4. Then briefly describethe key factors that your chosen carmaker identified, from its application of that competitive strategymodel/tool.

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